Ferragamo Signorina National UK launch March 2012

The Task

To launch Signorina into major UK Department stores including specific merchandising activity in thirty-­two selected Debenhams and House of Fraser stores within a two-­day period.

The Plan

To prepare a comprehensive range of material, some bespoke, brief the merchandising team to distribute this material and place it at the point of sale, photograph the sites and upload to the website within two days of the launch.

The Support

The collateral included promotional site design and installation, stocker unit design, production and installation, production and delivery of bespoke furniture for key stores, production and delivery of banners and A5 visuals.

The project also included the briefing of the team to implement the new display guidelines to include Signorina on shelf.